POLY THE PARROT AND BIG ENGAGEMENT ON LINKEDIN
Combining high volume posting and the unique character design of Poly the parrot led INEOS Styrolution to get 152% or 7.3x more engagement than manufacturing’s linkedin average. More eyes, more engagement!
THE PROBLEM:
Plastics like polystyrene haven’t always had the best PR, but INEOS Styrolution has many ways to recycle it and a long history of innovation to share! They needed to get that lesser-known information out to a wide audience.
Goals:
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Awareness around the history of Polystyrene and the innovations that have been made
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Create intrigue and generate Inquiries leading back to INEOS Styrolution
Globally, our colleagues have really enjoyed and embraced these videos.
–April Ludwikowski, Marketing Communications Manager
THE STORY:
The solution? Make it fun, make it memorable. Whiteboard Geeks worked with Cassie Bradley and April Ludwikowski to create 3 videos with the adorable Poly the parrot (who fast became the new unofficial mascot) and Dr. Molecular, created to tell the story.
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Video 1: Celebrating 90 years of Polystyrene!
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Video 2: Recycling 101
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Video 3: Polystyrene
DATA OUTCOMES:
Over 2,000 total views across all 3 videos within only 1 month of posting! Including Youtube and Linkedin. But the biggest success was engagement!
THIS VIDEO CLIP POSTED ON THE AMERICA’S LINKEDIN PAGE HAS 3.6% ENGAGEMENT, WHICH IS 152% HIGHER THAN THE MANUFACTURING AVERAGE OF .49%! WOW! GO APRIL AND CASSIE!
THE RESULTS:
April even said they were using the videos in new hire training and recruiting! The secret to success: create a fun character, tell a good story, educate and SPREAD THE WORD! April and Cassie posted these videos everywhere, including the clips on LinkedIn. The secret is in creating a cadence.
And everyone loves Poly. That’s a huge win.