POLY THE PARROT AND BIG ENGAGEMENT ON LINKEDIN
Combining high volume posting and the unique character design of Poly the parrot led INEOS Styrolution to get 152% or 7.3x more engagement than manufacturing’s linkedin average. More eyes, more engagement!
Plastics like polystyrene haven’t always had the best PR, but INEOS Styrolution has many ways to recycle it and a long history of innovation to share! They needed to get that lesser-known information out to a wide audience.
Awareness around the history of Polystyrene and the innovations that have been made
Create intrigue and generate Inquiries leading back to INEOS Styrolution
Globally, our colleagues have really enjoyed and embraced these videos.
–April Ludwikowski, Marketing Communications Manager
The solution? Make it fun, make it memorable. Whiteboard Geeks worked with Cassie Bradley and April Ludwikowski to create 3 videos with the adorable Poly the parrot (who fast became the new unofficial mascot) and Dr. Molecular, created to tell the story.
Over 2,000 total views across all 3 videos within only 1 month of posting! Including Youtube and Linkedin. But the biggest success was engagement!
THIS VIDEO CLIP POSTED ON THE AMERICA’S LINKEDIN PAGE HAS 3.6% ENGAGEMENT, WHICH IS 152% HIGHER THAN THE MANUFACTURING AVERAGE OF .49%! WOW! GO APRIL AND CASSIE!
April even said they were using the videos in new hire training and recruiting! The secret to success: create a fun character, tell a good story, educate and SPREAD THE WORD! April and Cassie posted these videos everywhere, including the clips on LinkedIn. The secret is in creating a cadence.
And everyone loves Poly. That’s a huge win.