Helping HCL + IBM Hit 14K+ in Reach and 3.84% Engagement
with Whiteboard Videos!
The Problem
HCL faced a challenge—how could it gain awareness and recall for its "All Clouds Always On" campaign in a saturated, jargon-heavy market? Complicating things further, HCL was simultaneously building out a dedicated IBM sub-campaign with its own messaging objectives. Looking to reach 160+ highly targeted enterprise accounts with cloud-first solutions, they knew they needed content that could stand out, stick in the minds of decision-makers, and perform across both paid and organic channels.
The Solution
What better content than neuroscience-backed whiteboard videos? Whiteboard Geeks partnered with HCL and IBM to produce a 9-video animated series designed to simplify complex cloud solutions and increase retention. Videos covered a range of topics from broad cloud overviews to focused solution areas like automation, modernization, and mainframe storage.
Each video was optimized for performance across:
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Paid media (LinkedIn, targeted ads)
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Organic distribution (HCL Tech handles & ecosystems)
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YouTube (Tracked at the individual video level across impressions, views, CTR, and engagement rate)
The Results
🚀 Paid Campaign
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21,170+ impressions, 13,280+ video views, 14,210+ total reach
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Introduction video led with 12,978 impressions and 2,523 views
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Consistent engagement across early videos, building momentum for the rest of the series
🌱Organic Campaign
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14,000+ impressions and 530+ direct engagements
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Average engagement rate of 3.84%
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Top performer: "Public F/S Cloud" - 4.72% engagement rate, 2.39% CTR
Engagement rate is HUGE for them! Anything more than 2.5% is a good one!!
–Mitch, HCL
📺YouTube
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Baseline CTR in this industry = 0.9% - 1.2%
- Series average CTR significantly exceeded benchmarks
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"Conclusion" video: 3.00% CTR
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"Public F/S Cloud": 2.00% CTR
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"Mainframe Systems Storage": 1.50% CTR
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2,030+ views and 130+ engagements on YouTube alone
What They Said
I'm so excited about this partnership. I'm so pleased that it's going well.
Why It Worked
✅ Simplified, visual storytelling broke through technical clutter
✅ Seamless fit across paid, organic, and social environments
✅ Campaign built momentum as video sequence unfolded
✅ Performance metrics proved real business impact
Want Results Like These?
Let's turn your hardest-to-explain messaging into something memorable, shareable—and effective.