HOW DID KEITH MAKE $250 MILLION OFF ONE CAMPAIGN?
Keith Adams came to Whiteboard Geeks on the verge of a change that was shaking up the Broadcast industry called Spectrum Repack.
​
GatesAir, formerly of Harris Broadcast, is one of the oldest and most prolific Television and Radio broadcast technology providers in the world. Think antennas, transmitters and monitors.
​
Spectrum Repack is an FCC-mandated change-up in what broadcast signals broadcasters can use. Local news channels like CBS 6 across the US face a challenge in how to prepare. GatesAir engineers needed to sell a new service to their customers: Repack Preparation Services, a consultation on what equipment will be viable.
​
This was really complex. But with Whiteboard Geeks, Keith was able to simplify this message by creating a story about an engineer named Fred, who navigates those challenging waters.
To test the success of the video concerning leads for the Repack Preparation Service, Keith set up an A/B email split test using Hubspot. Both emails were the same, except Version A had the whiteboard video and Version B had a stock image of a computer.
The Results:
21% click-through rate on the whiteboard email
VS
7% click-through on the stock image
A HUGE BLOWOUT SUCCESS!
Since the launch, Keith Adams has confirmed that the campaign has continued to be successful, helping them close more than 70% of their target market and bringing in millions in sales.
​
To date, the video has over 5x the views of any other piece of content on the GatesAir Youtube.
Keith was able to track total sales from this campaign equated to $250 MILLION! Can you imagine that level of success?
​
The secret is starting with story.
