20x Success and Promotions! - American Home Shield
Challenge
American Home Shield (AHS), a leading provider of home warranty services, wanted to boost digital engagement with new warranty-holders. Their primary goals: increase MyAccount registrations and encourage customers to opt in to SMS alerts — both key steps for a smoother onboarding experience and helping them take advantage of all the benefits their warranty provides.
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Their original approach was a two-touch email onboarding campaign made up of plain text emails with no images or video content.
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Results from the original campaign:
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49 MyAccount registrations
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0 SMS opt-ins
The team knew there was a significant room for improvement.
Solution
AHS partnered with Whiteboard Geeks to reimagine the onboarding experience. The solution: a five-touch email campaign that incorporated engaging whiteboard animation videos and visual storytelling elements designed to educate and motivate new customers.​
The campaign clearly explained the benefits of registering and opting in — simplifying the "why" and making the "how" easy to follow with compelling visuals and straightforward CTAs.
That spike in viewership was the exact part we agonized over, trying to simplify the legalese—and it's exactly what members keep replaying. That's a big win.
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–Dana, AHS
Results
The new approach delivered powerful results:​
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1,104 MyAccount registrations
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542 SMS opt-ins
That's a 20x increase in account registrations and a dramatic boost in SMS engagement — proving how visual content and strategic sequencing outperform plain text when it comes to driving action.
We waited to present the data for a week so we could poke holes in it... looked at it six different ways and it all came up the same. So yeah, then we started dancing.
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–Dave, AHS
Solution
These engagement wins do more than just boost initial sign-ups — they're setting the stage for higher renewal rates, stronger customer satisfaction, and reduced churn. By educating new warranty-holders early and building digital habits, AHS is creating long-term value from day one.​
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As for our partners at AHS? The campaign's success didn't just boost engagement — it helped land a few well deserved promotions. Turns out, crushing your KPIs with killer videos looks pretty great on a résumé.
This whole journey? A slam dunk.
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–Dana, AHS