HOW BA SCIENCES BOOKED 18 QUALIFIED
MEETINGS WITH A DIRECT MAIL VIDEO CARD
CAMPAIGN
An 8.8% conversion rate that outperformed every previous outbound effort
The Objective
BA Sciences has set out to accelerate growth and double revenue over the next four years. To do that, they need to get their key differentiators in front of the right prospects in a way that will actually break through the noise:
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Technical expertise & quality
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Fast turnaround times
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Continuous improvement initiatives
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Exceptional customer experience
To support this initiative, Whiteboard Geeks has partnered with BA Sciences to produce custom lead generation campaigns featuring whiteboard video content, video card direct mailers, and a proven outbound follow-up playbook designed to help their team book more qualified meetings.
The Campaign
240
205
36
VIDEO CARDS ORDERED
CARDS MAILED
RETURNED TO OFFICE
Whiteboard Geeks worked with BA Sciences to execute a well thought out campaign end to end — from creative strategy through execution:
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Creative strategy
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Whiteboard video production
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Video card production
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Direct mail coordination
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Follow-up & appointment-setting playbook
The Results
18
8.8%
1 in 11
Highly Qualified
Meetings Booked
Conversion Rate
from Mailers to Meetings
Mailers Generated a
Qualified Conversation
The campaign has created strong engagement and memorable first impressions with prospects — opening doors that traditional cold outreach never could.
“These are the best results we’ve ever seen. The owners of the company are very happy.”
–PETE KINNEY, DIRECTOR OF MARKETING, BA SCIENCES
The Response
Prospect Feedback
"Yes, I received it. Very creative!"
– BA Sciences Prospect
Sales Team Feedback
"Really cool and refreshing change from the usual outreach tactics."
– BA Sciences Sales Team
Additional Impact
Beyond generating 18 highly qualified meetings, the BA Sciences team reported that the opportunities created through the campaign appear to be moving through the sales process faster than normal — helping accelerate sales cycles and improve momentum with prospective clients.
Why It Worked
The campaign stood out because it combined four key elements that traditional cold outreach simply can’t match:
1. Personalized visual storytelling — A custom whiteboard video that made BA Sciences’ complex value proposition simple and memorable
2. A tactile, impossible-to-ignore format — Video cards that prospects physically held, watched, and talked about
3. Strategic outbound follow-up — A proven playbook that turned attention into booked meetings
4. Messaging centered around BA Sciences’ unique value proposition — Not generic outreach, but a targeted story about what makes them different
Rather than relying solely on traditional cold outreach, BA Sciences delivered an experience that captured attention and opened the door to meaningful conversations with ideal-fit prospects.
Continuing the Momentum
Following the success of the initial campaign, BA Sciences has already placed another video card order featuring their second Whiteboard Geeks video to launch an additional lead generation campaign.
